Posts Tagged ‘social’

Change of pace… again!

June 14, 2009

Well, gosh darnit, things just keep happening!

Things like, during what we at JWcph call the anti-bubble (you know, cryziz’n all) I went away from working as advisor, PR chief, salesman etc. at Mekavi, redesigned and rebooted my own website and revived this blog – during that same time I had meetings all over the place… maybe some of those projects will turn up in these pages eventually.

Anyway – I got my head all hunted, so to speak, as the word of my availability to new challenges reached the ear of Karina, Michala & Julie of Rue Verte // Rue Verte Plus, one thing led to another, and two weeks ago I started work with Rue Verte Plus as assistant manager.

Rue Verte Plus

I am very happy for this – these are some lovely people, it’s a great store with some great goodies (don’t just take my word for it, this book says so too – RVP is one of the 55 coolest shops in the world!), and I look forward immensely to working there.

Being this guy that I am, one of the first things I’ve done (besides immersing myself in the new surroundings) is to create a Facebook page for Rue Verte Plus. I’ll be maintaining it, and it’ll be great, with news and events, as well as general stuff concerning our brands, associates and all that.

This is not to say that nothing else will happen, though, and blog & website will once again go dormant.
The tone will probably change a little, and posting frequency may vary but I’ll still be around – maybe to tell you how it’s going with that stereo system I’m designing with Karsten Lülloff and Ulf Nielsen // Helio Audio, or maybe to show some sketches for that waste disposal system I’m creating with mr. Bohmbastik (still kinda secret, so…), og maybe just my two cents on something vaguely design related…

But I’ll be here.

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Perspective on neo-tribalism

May 18, 2009

Have you heard about that, neo-tribalism?

Well, it’s a concept notably promoted by Seth Godin, modern marketing guru and widely credited for popularising the concept of “permission marketing”, and it revolves around using technology (that is, the internet) to form modern tribes around products, causes, activities etc.

actual tribe, the model for Godin’s concept

At present, this idea has considerable buzz going for it in marketing circles, spilling over into lots of other fields of professional communication – so I think this might be a good time to do a piece on it… here goes:

In Godin’s perspective, a neo-tribe is inherently positive – it’s a group of people who genuinely believe in something, and who are given the goodies about that something and the channels for spreading them.
Ideally, this means that a relatively small number of “true believers” will philantropically spread ideas far and wide, in a way no one person or company could, with a credibility you couldn’t match, and reaching deeper into the receiving masses than you could ever hope for.

A PR professional’s dream, and also, when it works, a great idea indeed – which is why Godin has reached the levels of fame and recognition he now enjoys – and a powerful implementation of permission marketing.

In fact, I use techniques similar to these when I communicate about the things I do, and I have done so before I knew anything about these concepts – however, my experience leads me to this advice: Don’t think this is magic.

The fact is, there are many, thousands, of us, trying to create this kind of following – you see this every day in your email inbox, on your twitter, Facebook, everywhere.
And you do it. Sort of.
You see, the modern tribe has two major weaknesses that an actual tribe either didn’t have or rarely fell under…

and neither did jedi…

Number one: – tech tribalism is easy. I can join a tribe about the most important topic in the world and be a contributing member in five minutes flat, by joining some manner of internet tribe, but I don’t even have to give my real name, and I can also forget about my tribe in five minutes, without any consequences whatsoever for me.
Tech tribes can build, grow huge and create momentum in short order, but they can also fizz out just as fast, and there’s usually little the tribe chiefs can do if that happens; it’s part of the speed of the media.
Just because your Facebook group has 50.000 members doesn’t mean that any of them actually do anything for your cause or product.

Number two: – there are other tribes. Many, in fact. An actual tribe doesn’t have to worry about this until it meets one of them, at which point they may have to fight over the ressources.
Which is exactly what tech tribes will have to do almost constantly.
See, like the food the actual tribes fight over, there’s only a limited availability of people, their time and their attention – so a tribe for veteran car owners can be in direct conflict with a tribe for fans of the tiger lily, simply because they occupy the same space in the receiver’s attention.

This can get much longer but for now, I’ll say this: – by all means, let’s go ahead and use those techniques Godin promotes, but as an advocate of really beating as few dead horses as possible, I say let’s already consider our next moves – and most of all, let’s be as real as we can about anything we do: Nothing is inherently perfect.

Now go forth, grasshopper.

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Cross-web beta

March 31, 2009

You saw that button called “cross-web navigation”, which activates a sort-of top bar at my main site there?

(hey, maybe the bar is above this very blog right now!)

Well, I was inspired by Unhub (thanks for the heads-up, Mindjumpers), who were in turn inspired by Skittles, to make my various identities across the web more readily available to my audience (in so far as I have one).
It can be a good idea, I think – at least if your various sites support each other and whatever purpose you made them for.

So I went ahead and whipped up this little thing – it’s in beta so far, and has only been tested for appearance in Safari; if you’re on another browser, consider this my style disclaimer.
Definitely works on the principle of KISS but I think it does the job.

So maybe I’ll keep it around…

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I told ya!

March 3, 2009

Remember how, back in an earlier post, I sort-of casually mentioned how easy it would be to add a sign-up for a newsletter at my shiny new website?


Here you go – still did it myself, promise, using only what I could find on the internet in terms of guidance.

Now, all I have to do is pepper my soon-to-be-enormous fan base with creative wisdom.

And trust me, I will – irregular, sure, but wise it will be, creative it will be. Or, at the very least, funny.

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BigBagel is finally home

September 16, 2007

I am deeply pleased to be able to officially announce this – the once estranged, homeless, allbut orphaned BigBagels have finally ended their days of roaming aimlessly about the countryside…

That is because they have found a loving home – a spacious place where their opulent size is nay longer an impairment, but rather a cool feature. Surrounded by (reasonably) happy party people they’ve sunken into their own at the great culture & event location Docken, and as you can see I’m very relieved:


Photo by Jesper Friis // cphmass

– and this is what it looks like at event time – comfy eh?

Snapshot courtesy of Sten Lundager

So bottom line: after a lot of getting around, premiering in Bella Center a couple years ago, then taking a trip to TEKO, then some events, such as “Routes” in Øksnehallen and some afterparty-thingy following NMA, plus a short stop-over at Coach Partner, the social furniture eventually, and by obscure routes, came to their rights as such.

(to anyone who’s envious of these, I fully understand because they’re unbelievably cool – get in touch with me to buy your very own, custom sizes & color schemes available)

Thanks to Michael Friis and everybody at Docken for adopting my babies.

– and JW is a happy camper…

Photo by Jesper Friis // cphmass

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Second whatnow…?

August 21, 2007

I’d be surprised if anyone remembers but waaaay back in the end of ’06 and the early part of this year, there was a buzz goin’ on about something called “Second Life”. Everybody who thought they were anybody had to be there and pretend to take it seriously.

JWcph was there too, actually I had opened an account a few months before the full hype wave hit (because JWcph is always in front, of course) – only, we never created a presence, nor did we when .noia. was born (it’s still a baby though, and as such the other partners and I hold it close – don’t worry, you’ll know more about it soon…). We paid attention, and certainly yours truly spent unhealthy amounts of time there but we never built anything for ourselves, because we didn’t care to rush for the buzz.
As with everything else, we want to deal in knowledge, not know-it-all’ledge.

Now everyone else is getting out again, after (excuse me) half-assed attempts that never really took the concept seriously – .noia. and JWcph, well, we’re still there, and now we even have our first wee location, courtesy of arcspace:
“under the clock” – meet .noia. (this is a so-called “slurl”, you need SL to use it)

Second Life is not great – not even close.
But it is a very serious attempt at pointing towards a possbile future for online interaction, and so far the only such thing in the world, as all the others simply are not created by or for the users to the same degree.
(this is subject to fierce discussion but this is my statement, and I’m sticking to it)

That’s why I still hang out there from time to time, and why I still wonder where it might go…

– that’s me, resting my black wings under the clock, waiting for my date: The future…
of course, everything in the cube was built and scripted by us, from wind sensitive trees to the custom sitting pose

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